I recently had the privilege to represent Flight Centre Canada at the Marketo Marketing Nation Summit in San Francisco. Surrounded by 6,000+ fellow marketers from around the world, this three day conference stirred up innovation in the nation, highlighting the latest trends and newest technologies resulting in a sophisticated marketing automation system. Hillary Clinton, the keynote speaker, addressed a number of different issues including; equality of wages, the role of social media in revolution, freedom of the internet and dropped one of the biggest hints yet that she’ll be running for president with a simple “I am thinking about it,” when asked of her 2016 intentions. Beth Comstock, CMO of GE, reminded attendees that you can be creative with a little bit of money and the value of partnerships. She stated that the problems we are trying to solve today are too large for one business to figure out or conquer on their own.
With every large marketing event these action packed days are filled with the best kind of parties. The Marketo Gala was held at the Exploratorium, down on Pier 15 and was the party of the year. Thank you to the brilliant Marketo team for hosting this incredible event and connecting marketers, partners and thought leaders from around the world.